British educated, Hong Kong based model and jewellery designer Alex A has always had a passion for beauty and an eye for detail.

After completing his studies in jewellery design, he eschewed the conventional route of working for a regular jewellery company to set up his own jewellery design boutique.

"I wanted to follow my passion, but in a way that allowed me to be true to my design ethic and let me give people a very intimate, very personalised service."

Today, Alex interprets individual customer requests into unique bespoke designs as well as pre-designed collections.